Sarah Jessica Parker has been a fashion icon for over ten years. She knows what women want and she knows what they want to wear. Her new fragrance collection is called Lovely. True to its word inspiring love and affection.

A Lovely day unfolds in an individually lovely moment. Dawn, with its illuminating beauty and awe-inspiring first light, is precious in its intimacy - enlightened with optimism, blooming with possibility. Dawn is a fresh canvas, a new adventure, a lovely moment of your own. Make your first impression lovely.  Dawn… The word itself evokes freshness. Vibrant beauty.  The scent is the essence of light breaking through a cloud of fragrant flowers and lingering with a soft glow.

A quiet, uneventful moment can be transforming.  A simple bunch of flowers can be breathtaking.  A warm hug can make everything okay.  There's just no end to the power of being lovely.  An unforgettable moment.  Endless is a sparkling fragrant celebration that’s in love with life.  Overflowing with flowers.  Infinitely joyful.

A Lovely day dims into the twilight and the overture to evening begins.  Day kisses night with a romantic scent that's pure sensuality.  At the end of the day lovely is what lingers.  A warm and romantic glow.  A starlit evening.  A smouldering scent of pure sensuality.